Black Friday, or the day after Thanksgiving, has always been known as one of the year's biggest holiday shopping days. But in the past five years, Cyber Monday, the Monday following Thanksgiving, has become a a serious shopping day for online sales and promotions. Last year, Cyber Monday brought in
$887 million in sales compared to $595 million in online spending on Black Friday. Today, Compete is releasing a survey that indicates that once again consumers could be choosing Cyber Monday for shopping as opposed to Black Friday. According to Compete's data, 45% of respondents indicated they will do their holiday shopping on Cyber Monday, versus 37% who plan to shop on Black Friday. Interestingly, Black Friday shoppers are planning to spend more money than Cyber Monday shoppers, with Black Friday shoppers averaging an expected $353 and Cyber Monday shoppers averaging an expected $233.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/umRvktWKX-0/
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