People at the end of the alphabet are more impulsive buyers than those at the front [Psychology]

People waiting in line for days for the latest must-have product are probably a bunch of Zimmermans, Youngs, and, yes, Wilkinses, according to a truly bizarre new study. It's apparently all the fault of elementary school teachers overusing alphabetical order. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/EJdVlx3NPI4/people-at-the-end-of-the-alphabet-are-more-impulsive-buyers-than-those-at-the-front

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