Thursday, March 17, 2011

Dumb, Da, Dumb, Dumb . . . The NYT?s Digital Pricing Plan Discriminates By Device

More details emerged today about the New York Times' digital paywall, which will go up at the end of March. As far as paywalls go, it's not terrible. Subscribers to the print edition don't have to pay anything extra to read online or in mobile apps, links to individual articles from blogs and other news sites won't be blocked, and the paywall only goes up if you read more than 20 articles a month. That's all fairly reasonable and forward-thinking. But there is one part of the pricing plan that is wrong-headed. It discriminates by device. Depending on what device you read the paper on, you will be charged differently for an all-digital subscription. The pricing plans start at $15 a month for Web access plus iPhone, Android, or other smartphone apps. On the iPad or other tablets, it will cost $20 a month. And if you want to switch between the Web, phone, and tablet, that will cost you $35 a month. And Kindle subscriptions are not included. (Plus, the pricing is for every four weeks, meaning that the billing cycle will be padded even more).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/uspN9Z6UoR0/

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