San Francisco-based ad platform, BoostCTR, announced today that it has closed a $1.64 million seed funding round led by a group of institutional investors and angels, including Javelin Venture Partners, Metamorphic Ventures, Founder Collective, WGI Group, and 500 Startups. Managing Director of Javelin Ventures Jed Katz and Metamorphic Ventures Partner David Hirsch will be joining the company's board of directors. BoostCTR is a text-ad optimization tool designed to help advertisers boost their click-through and conversion rates by crowdsourcing ad content to a stable of expert copywriters. It works like this: Advertisers sign in to BoostCTR's dashboard and authorize it to connect with their AdWords account. They then choose the ads that you want to optimize and create contests based on your selections, in which BoostCTR's bullpen of copywriters compete to write targeted text for those ads.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/gDsO2rxu-j8/
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